![]() ![]() “You’re going to have to spend so much energy on it that you should do it right the first time. “You need to have all your preparation in place before you start because Kickstarter’s rules mean that it’s all or nothing, one shot,” says Mark Folkenberg, whose Books & Magic studio’s Kickstarter Project did not meet it’s goal. Setting a realistic target goal, starting to plan early, involving your community, and, not least, remaining hyper-active on social media throughout your campaign are some of the important best practices. ![]() You should start developing your community at least nine months prior to your campaign launch, and you should plan on one to three months to prepare the actual campaign. The Kickstarter video game project success rate for the first half of 2016 was around 18 percent.Īs with anything else, success requires a high level of focus and the right kind of effort. The truth is that a successful crowdfunding campaign is hard but not impossible. A crowdfunding campaign has never been easy, and as the popularity of platforms like Kickstarter grows, it becomes increasingly difficult to gain attention for one’s own campaign. “Well, I can always just do a Kickstarter,” I saw one optimistic game developer comment on a fundraising forum. However, people often underestimate the amount of effort it takes to raise cash via crowdfunding. Kickstarter, Indiegogo, and other crowdfunding sites that focus solely on games, like Gogetfunding, Fig, and GameLaunched, offer an exciting, (relatively) new way to raise money. ![]()
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